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Links 12-09-11: social media research

Nielsen: Social Media Report (U.S.) Q3 ’11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social …

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Links 12-09-11: Social business design must-reads

Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I’ve been trying to do myself, and gave …

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Top 5 links of the week (March 11-17)

Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, "lean social", and music of the stars.

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Top 5 links of the week: March 18-24

Apps as cost-cutting tool, your employees' "right to bitch", Facebook's midlife crisis, data isn't strategy, and a master list of companies renting and trading in the 'collaborative economy'.

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Five good reads: Mar. 25-31

Top links: Open Badges for getting "recognition of the skills you learn everywhere", the need for postnormal strategies, Social TV, Twitter engagement, and "a rant in praise of the unremarkable".

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Five good reads: e-commerce, blog as new ad unit, success in giving, on...

Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn't free

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